SEIA Marketing Website
Solar Energy Industry Association (SEIA)
Responsive Website to market solar energy initiatives
The Solar Energy Industry Association (SEIA) is the driving force behind solar energy and is building a strong solar industry to power America through advocacy and education. As the national trade association in the U.S., they represent all organizations that promote, manufacture, install and support the development of solar energy.
The associations’s previous site was looking dated and did not inspire the feeling of light and energy that their organizations brand voice aspired to. While the UX Director at Forum One, I worked closely with their key stakeholders to come up with a new online strategy that incorporated cutting edge style techniques with a responsive web design. Together, we created an experience with translucent and transparent elements, bright sunny motifs, and brand specific typography that still looks fresh even after 5+ years.
Jason is an extremely talented Creative leader. His talent and knowledge of UI, visual, and technical is inspiring for those around him, including myself. He knows how to push technology/design and where to follow the standard, creating rich seamless experiences across multiple devices. Timothy Deegan, Forum One